Stories about jobs are a good way to brainstorm design solutions. They can also be an important tool to gather feedback from real customers and define new features. You can come up with better designs by incorporating real customer feedback. Job stories can be a great way to find out the reasons why a product is not selling.
Design problems can be solved by using job stories
Design teams can use job stories to help them understand their customers' problems and needs. They provide enough information to move forward but not so much that the story becomes overly prescriptive. These stories are flexible and can be modified as customer experiences and needs change.
The Jobs to Be Done approach uses job stories to tell the story of a job. This methodology is focused on the consumer's desired outcome, motivation, as well as their goal. This allows designers to give more context and concentrate on the user's pain points.
They can be obtained from real customer feedback
Real feedback from customers is a great way to get information about jobs. This will allow you to understand the anxieties and contexts of your customers. You can also examine the various ways that people use your product. Be careful to not confuse the problem and the solution. This can make it more difficult for customers to accept your ideas.
They can be used to define new features
Stories about jobs may be a powerful tool to help you define new features for your app or website. This method can be used in place of traditional User Stories to better understand the needs of a particular user. Stories provide context, even though they aren't as detailed and precise as specifications. Personas are used to depict actual users and to describe the actions they wish to take on your app or website. These stories can be used to create testing suites that use behavior-driven development (BDD), or other relevant testing.
Stories about jobs should be used in conjunction the Jobs to Be Done Theory. This theory explains how the Job Story explores the user's current situation and the motivations that led to it. When the user's job is difficult and there are many factors at work, a Jobs to Be Done narrative can help you to define a new feature.